Hooter Hiders has been an immediate sensation and gained overnight publicity and fame. Highlighted in popular magazines such as US Weekly, People, Fit Pregnancy and VanityFair.com and owned by Hollywood mommies Gwen Stefani, Gwyneth Paltrow, Julia Roberts, Liv Tyler, Mira Sorvino and Elisabeth Hasselbeck

The company originally was called Hooter Hiders. However, as their business grew, they felt the company needed a more refined name to reflect the sophisticated elegance and good taste the company strives to embody: Bebe au Lait. The name Hooter Hiders was kept for the already loyal group of happy customers.